Digital Transformation Of A Multi-Billion,Zero Debt Real Estate Enterprise
15 +
Years of Experience
5 +
Major CitiesCovered
25 +
OngoingProjects
10000 +
HappyCustomers
Overview
Confident Group, an established brand in the real estate sector in India, has been in existence for more than two decades. The group has developed multiple projects across Kerala and Karnataka. Until a few years ago, the company was mainly dependent on traditional marketing mediums which did not help to boost sales in a cost-effective manner. They had planned a blue-print for rapid expansion within the sector, their need for a sustainable, alternative marketing platform became inevitable. This is when we joined hands with Confident Group with one important milestone in mind – a complete digital transformation.
How It All Began
With real estate being a highly competitive market place, it was instrumental for us to define a strategy for Confident Group aimed at generating instant results. Our efforts were aligned to address the following core concerns that the group was facing
Fall in No.of Qualified Leads & Sales
Lack of Integrated Digital Approach
Poor Website Performance
High CostPer Unit Sale
Our Approach
The first step towards resolving the challenges faced by the brand was launching digital Ads targeting potential home buyers from various countries. Identifying the right audience group and deploying creatives and keyword centric search copies resulted in an inflow of sales qualified leads for each project. We then conducted a website revamp with revised design & content for improved search rankings. As the group started generating sustainable revenue via these digital assets, we launched a custom sales CRM and helped with Cloud Server implementation. The sales CRM assisted in enhancing the conversion rates and to streamline the inflow of leads from both paid and organic mediums onto one single platform.
Targeted Digital Ads
Digital Ads targeting potential home buyers from across 120+ countriesContentMarketing
High-quality & relevant content promos through social media, email, etcWebsite & SEO Strategy
Website revamp & implementation of SEO strategies for better rankingCRMIntegration
Launched a sales CRM to increase sale conversions & streamline the lead inflow
The Change We Brought
70 %
Sales contribution via digital media
40 %
Leads converted to site visits
85 %
Lead contributions via digital media
300 %
Increase in traffic
Services Extended Towards Confident Group’sComplete Digital Transformation
Once the initial challenges were resolved, we developed and structured a curated digital pathway for Confident Group to obtain the best possible results
- Search advertisements
- Social media advertisements
- Media websites
- OTT platforms
- SEO
- UX optimization
- Content marketing
- Social media profiles
- Marketing automation
- Custom applications
- Marketing technology
- Digital Infrastructure